Designing a logo for your restaurant is an important step towards marketing your business. Here are 5 expert restaurant logo design tips to help you.
Many people mistakenly believe that designing a logo for a restaurant is simple. All you need is a font generator, some text outline, and boom, you’re done!
Well, not so fast.
Restaurant logo design is a huge part of a restaurant’s branding, so you’ll want to be careful when designing a logo.
Here are five bite-sized bits of design inspiration to help you create a fantastic restaurant logo.
1. Learn The Basics Of Logo Design
Professional logo design is a great way to make sure a brand has a beautiful logo. Unfortunately, it can also be quite expensive.
Graphic designers can cost thousands of dollars, but you can offset the cost by creating the logo yourself.
Now, that may sound intimidating, but hear us out. There are plenty of great online tutorials to help teach you basic design principles.
In fact, there are even entire websites, like DIY Logo, that help restaurants just like yours with logo creation by offering free logo making tools.
2. Incorporate The Right Colors
A logo needs to be eye-catching. And one of the best ways to win a customer’s attention is by incorporating color into your design.
But choosing the right colors for your restaurant logo design can be difficult. How can you incorporate the right colors?
If you specialize in a specific type of food, such as Mexican or Italian, using colors popular in those regions is a great way to draw some recognition.
Don’t believe it? Think of an Italian restaurant. Chances are you see crimson reds and deep, olive greens. That’s effective color choice at play, and you can do the same thing with your restaurant.
3. Kerning Is Just As Important As Color
If you’re new to the world of logo design, you’re probably not too familiar with kerning.
Kerning involves the deliberate spacing of words and letters to create a cohesive and aesthetically pleasing form.
Incorporating kerning and spacing your letters a bit makes your logo pop, as well as easier to read.
4. Less Is More
It’s no secret that minimalism is in. From fashion to electronics, the world is embracing the belief that less is more.
And now, you can incorporate the same philosophy into your restaurant logo design.
Don’t try to do too much with your logo. It just takes one wrong color choice or the wrong font to make a logo harder to read.
Keep it simple and focus on readability above all else.
5. Think About Restaurant Logo Design From A Branding Perspective
Since your logo is what customers will come to recognize, it’s quite important that it works across a variety of sizes and textures.
When designing your logo, think about how it’ll look on billboards, signs, your menu, and staff shirts.
Logo Design Made Simple
Designing a restaurant logo can sound like an intimidating task. But by incorporating these five tips, you’ll end up with a beautiful, recognizable logo that your customers will love.
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